June 2, 2015
Canada Bliss Founder Teams Up with Pan Am Athlete, Taking Toronto by Storm
MILTON – Still dazzling from its Golden Globes debut, luxury hat company Canada Bliss is collaborating with another kind of elite, this time, not on the red carpet but in the fighting ring. Canada Bliss founder and CEO Karen Viloria-Miguel has teamed up with Canadian Taekwondo superstar Yvette Yong to design her newest Tribute hat collection - one Yong is sure to get a get a “kick” out of.
A portion of proceeds will go towards the athlete's training expenses for the Pan Am games and upcoming international competitions in her Olympic pursuit.
Vancouver-born, 25-year-old Yong, who ranks Number 8 worldwide and will represent Canada at July's Pan Am Games in Toronto, and Viloria-Miguel have some things in common, are black belts, both are bursting with Canadian pride and both love luxurious hats.
The two met years ago at Toronto's Young Choung Taekwondo, where Viloria-Miguel earned her black belt in 2002 and Yong has been training since 2010.
With her new Tribute line of hats, Viloria-Miguel hopes to honour the sport of Taekwondo and the athletes proudly representing Canada. "I have a strong admiration of the focus it requires to dedicate your life to a sport,” says Viloria-Miguel. “I love contributing back to the sport and the athletes representing Canada.”
During her past training at Young Choung Taekwondo, Viloria-Miguel said she formed friendships with many of the athletes, and even former Olympians, at the club. She still considers them family, mentors and lifelong friends. With the increasing success of her homegrown Canada Bliss line – which she was invited to showcase in the celebrity gift lounge at the Golden Globes this year – the 40-year-old working mom who started her business only after giving away countless homemade hats to friends and coworkers, said she wants to help others. "I believe in giving back," she said.
Yong, who has been on the Canadian National team since 2006, is a two-time Pan Am champion and is also a member of the Canadian Armed forces, reflects on how she look on at her predecessors. “I admire how athletes like Karen never change in their natural drive and perseverance. I see and sense Karen’s fiery spirit and determination while she’s crocheting and designing. It really means a lot to me growing up observing athletes like Karen give back by supporting others in the sport who are trying to fulfill their dreams. What better honour than to have a budding Canadian company and former athlete support me in my journey,” says Yong. She was “thrilled" when Viloria-Miguel asked her to team up for a hat to sponsor her in Yong’s athletic pursuits.
Yong also models the hats the Canada Bliss fall 2015 lookbook. “I couldn’t resist putting Yvette in the fashion shoot . . . She has such a natural radiance," says Viloria-Miguel. “Maybe I was just awestruck by her energy during the shoot of her flying side-kicks.”
Yong leaves this week for the Paraguay and Bolivia Open then stops at the Australia Open before returning to Toronto to train and compete at the Pan Am games.
Proceeds of the sale of the luxury hat will go to Yong’s athletic development, competition and travel expenses.
Orders for the limited edition hat can be made through the Canada Bliss online site www.canada-bliss.com. For Canada Bliss wholesale inquiries please contact Karen at firstname.lastname@example.org.